Of course, it terms of the marketing is was exploitative right down the line to appeal the adolescent boys – Warner Bros needed a return on investment after all, and cheerleaders and upskirts are an easy sell. One of the more regular comments I see made about the game is that it is “sexist.” This confuses me greatly because my reading of Lollipop Chainsaw is the exact opposite – this game is one giant criticism of the sexual politics found in games. The words “f**k,” “sh*t,” and “c*cksucker” can be heard in dialogue.Now that Lollipop Chainsaw has been available for a while, there’s been a lot written about the game. A variety of sequences allude to drug use (e.g., “Old McDonald's been smoking too much weed,” and “ Rick James, eight-foot piles of cocaine.”). Numerous jokes in the dialogue and on-screen text also reference sexual material (e.g., “Officer Stephanie sometimes used her nightstick to pleasure herself to yearbook photos,” “ had 'backdoor' sex with over three hundred sailors back in the day,” “Is it normal to have an erection as you die?”). During the course of the game, players can dress Juliet in revealing outfits (e.g., Sexy Rider Suit, Sexy Seashell Bikini) that expose large amounts of cleavage and/or buttocks. Exaggerated blood splashes, dismemberment, and decapitation occur frequently. Cutscenes also depict over-the-top acts of violence: a zombie boss shooting himself in the head characters getting sliced in half by chainsaws Juliet punting a decapitated head in slow motion. Some attacks (e.g., Sparkle Hunting Bonuses) require dispatching multiple zombies at once, and are highlighted by slow-motion effects and close-up camera angles. Players use a chainsaw, explosive rounds, and special attacks (e.g., performing cheerleading routines mowing down enemies with a crop harvester) to kill zombies in melee-style combat. This is an action game in which players assume the role of Juliet Starling, a zombie-hunting cheerleader who must prevent the apocalypse.
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